As the popularity of matcha in the global market continues to rise, Chinese matcha is accelerating its "going global".

In Rizhao, Shandong, local enterprises are exploring ways to enter the international market through branding and standardization by deepening cooperation with European companies, promoting the traditional tea industry to extend towards the high-end of the value chain.

Authors: Wang Huan, Yao Wenfeng, Wang Feida

Produced by Xinhua News Agency's Audio and Video Department

Editor: Chen Luyi